In 2010 Tonya Mosley created NewNaturalista.com. The web magazine provided original video, audio and written content by and for women of color. The popular site focused on healthy living, social justice, mental well being, natural hair and building wealth.
At it’s height, NewNaturalista.com offered weekly content to over 5-7k visitors a month from around the world, with weekly original features like The Buy-ologist, Sartorial Science, Green Pick of The Week and Weekly Weigh In. NN was also a valued space for small POC owned business from around the world to advertise on its site.
NewNaturalista was also instrumental in providing in person spaces for women of color to connect. At it’s height, NN held over a dozen in person events for women of color in the Pacific Northwest.